Search the best influencer marketing software
Influencer marketing software
Influencer marketing software is designed to help you search for, recruit, and engage with social influencers.
Providers of this software have a database full of influencers that you can search through and choose to help promote your brand. Some products offer influencers across a range of markets, others give you access to influencers in specialist markets.
As well as built-in searchable marketplaces, the software platform itself enables you to manage new and existing influencers.
If you’re considering adding influencer marketing software to your strategy, view our guide and search the most popular products on the market.
Read the guide below
More about influencer marketing software
With advancing technology and more complex marketing requirements, influencer marketing software has become increasingly popular. It’s predicted that the global market will reach £10 billion in 2020.
This specialist software can help you discover the right influencers for your marketing efforts, develop relationships with your influencers, and run more successful campaigns.
Many organisations champion influencer marketing software for its versatility and intuitive automation. As well as enabling you to filter through influencers using detailed search criteria, once you have influencers on board, you can easily manage and analyse the performance of their campaigns.
Influencer marketing software should be used as an extension of your other social media marketing strategies, and it can even be joined with brand advocacy products. It can aid in streamlining the process of maintaining an active community of brand advocates across social networks and turning those advocates into social influencers.
Is influencer marketing software right for your business?
Influencer marketing software is most commonly used by companies with long-running and in-depth social media marketing strategies.
But most organisations would benefit from such intuitive software in today’s technology-driven world. Having a presence online and a marketing strategy to support it is vital for any company looking to succeed.
Whether you’re already familiar with influencer marketing or want to start getting involved, influencer marketing software is key to greatly reducing time-consuming administrative tasks.
Once just a new trend, influencer marketing is now a recognised strategy for success. All kinds and sizes of companies are turning to it to improve brand awareness and increase sales.
If you’re not using it yet, there may not be a better time to invest in influencer marketing software.
What difference can influencer marketing software make?
Developing authentic, strong relationships with your customers and influencers takes time. But that doesn’t mean managing the associated campaigns has to be a drawn-out process too. This is where influencer marketing software can help.
Using software can streamline your influencer marketing in various ways, including:
With influencer marketing software, you have access to the smart systems and comprehensive data you need to easily and expertly manage your influencer relationships.
Instead of individual channels, with influencer marketing software you can bring your communications under one roof. This consolidation naturally results in the ability to gain a broader reach and more exposure.
Giving software the job of handling many of your time-consuming jobs such as reporting and data entry means your business can grow but your team size doesn’t have to.
Influencer marketing software gives you access to a vast database of influencers, many of which you may not have even been aware of before.
Common features of influencer marketing software
There are lots of influencer marketing software options available. Each will have its own unique package elements and focus, but all should include key features to help streamline and excel your marketing strategies.
Tools for comprehensive social influencer searches, within networks or across social media.
Automation of the influencer discovery process using audience demographics.
Campaign communication tools to collaborate with and manage influencers.
A main hub from which you can perform all main tasks including viewing and evaluating campaign performance.
Modules for the simple creation of customised reports based on marketing objectives and campaign data.
How much does influencer marketing software cost?
In a market that’s growing at a rapid rate, we’re seeing more and more products hit the shelves. In terms of pricing, this is a positive for you, as more products means more competition, which more often than not drives price down.
With such an expansive market, comes an eclectic array of products – and grades of packages. Most influencer marketing software providers offer a range of price points, suited to different business sizes and requirements.
To give you an idea of costs, Intellifluence offers a Starter pack for around £80 per month. This comprises three campaigns per month plus 50 marketplace applications and 50 pitches. This is suited to single product sellers and small agencies. The most popular Regular plan is around £200 per month, giving you access to 10 campaigns, 100 marketplace applications and 500 influencer campaign pitches. This package is aimed at sophisticated e-commerce sellers and medium-sized agencies. Annual subscriptions are available at a reduced rate.
Intellifluence is just one of many great options on the market. Take a look at the table above to see all the other top influencer marketing software products.
Choosing the best influencer marketing software
Considering how many different products and price points there are, we recommend that you spend a bit of time thinking about exactly what type of influencer marketing software is best for your operation. With so many different features and benefits available to you, there’s sure to be a product that perfectly suits what you’re looking for and how you want your marketing efforts to grow.
Once you’ve considered your needs, EXPERTcomparison.com is a great place to view and compare all the best influencer marketing software options. As well as listing all the most popular and valuable choices, we give you the most helpful and important information on each product. You can view prices, main features, and other helpful details.
To give you an even more comprehensive guide, you can also check out the user reviews. These have been authorised by us and submitted by companies just like yours.