Search the best ecommerce software
Running an online store means managing a variety of processes. E-commerce software helps you to sell your services and products online by integrating all the complex processes and systems into a streamlined management system.
If you’re looking to buy e-commerce software for your online store, view our guide to search the most popular products that are available.
Read the guide below
More about e-commerce software
How an order is managed from start to finish is key to an online retailer’s success. To do this well, you need to manage stock, dispatch orders and process payments swiftly and securely. E-commerce software automates many processes such as these so that you can run your business with streamlined efficiency. The management interface allows you to filter on a customer and see everything pertaining to their order in one place, allowing greater control and visibility.
The evolution of e-commerce software from on-premise into the software-as-a-service (SaaS) single platform means that now back-end functions, such as emails and accounting, which were previously run on separate software, can be integrated. This is now the most commonly used system.
Is e-commerce software right for your business?
A business of any size could benefit from e-commerce software, from the small retailer looking to reach global customers and expand their business, to a larger retailer seeking to integrate various complex processes into one streamlined system, saving time and money.
A business could benefit from having online stores in addition to, rather than instead of, physical stores. According to research by Nielsen, online retail sales are expected to account for more than 12 per cent of global sales by the end of the year. In addition, an average of 57 per cent of online shoppers worldwide make purchases from overseas, according to Shopify.com. E-commerce software can help retailers grow their business by taking advantage of the growing online global market.
What difference can e-commerce software make?
There are many benefits that ecommerce software can bring to online retailers, some of which are listed below:
Stay open all hours
Having an online store with automated processes means you can sell 24 hours a day, all year round. Giving your customers flexibility and freedom will maximise sales.
Save time and money
A physical store comes with costs such as insurance, staff and overheads. Your online store will save on these costs and will automate the majority of processes.
Reach a global market
E-commerce software uses internet connectivity to make it possible for you to sell to anyone in any location.
High-quality customer service
The user-friendly interface that ecommerce software provides simplifies the product search, shipping and payment systems, enhancing the overall customer experience.
Common features of ecommerce software
When considering e-commerce software for your business, it is important that you choose a product with the features that are relevant to your business. The following features are found across most products.
These days, many consumers prefer the ease and flexibility of using their smartphones to make purchases. Mobile optimisation and responsive design are important to ensure that customers can complete their purchases from any device.
Conversion-optimised user experience
A simple customer interface without too many steps or complicated functions will reduce customer drop-off. Built-in SEO for the pages comes with most products to make it easier for your website to be found by your customers.
Simple and secure checkout process
A secure checkout process with a variety of payment options is essential for customers to feel safe uploading their banking information and so will help to avoid customers abandoning their carts. Shipping and taxes are automatically updated according to location, making the process simpler for the retailer.
An important feature is the ability to integrate with email marketing software, like Mailchimp, so that you can keep customers updated with orders, offers and discounts. Most emails can be automated so it is cost-effective for retailers and great customer service will improve customer retention.
How much does ecommerce software cost?
Ecommerce software is usually sold through a choice of different price plans to suit your budget and business size. Though the plan names will vary between brands, they usually include a basic, standard and premium plan. The fee is usually monthly, though some companies will also quote for a custom package if there are specific requirements for your business that a standard plan cannot fulfil.
Composity eCommerce is only £7.33 per month and offers a comprehensive range of features for running an online store, such as mobile access, email bundling and management tools for SEO, promotions and multiple stores. Like many providers, Composity offers a free trial and online support. EXPERTcomparison.com suggests using the free trial period to check the e-commerce software is right for your business.
Nomad eCommerce offers quotes for its popular platform, which means there’s a flexible range of options available. It has an advanced search capability which is ideal for manufacturers with large catalogues of specific items, such as DIY stores. With a higher price comes greater automation of functions and management, so this product is highly streamlined.
Choosing the best ecommerce software
Disruptiveadvertising.com lists some important e-commerce statistics that show significant changes in the market, which proves how important e-commerce software is to the success of your business. For example, there is an increase in shoppers using smartphones to make purchases, difficult returns policies are deterring 80 per cent of shoppers and millennials make the vast majority of their purchases online. And interestingly, smaller businesses are seeing a 30 per cent higher conversion rate compared to larger retailers, according to research by Adobe.
It is important to find the right features that benefit your online store, as well as fit your budget. Don’t just take the word of the vendors about their products. EXPERTcomparison.com recommends checking the reviews under our list of products to see what other professional users have to say, before you make a decision.